Most of the businesses are concerned that their customers are happy with their purchase. I think it is the main concern of marketing, there are a number of outcomes of decision-making that impact marketers. If customers buy a product, either happy or unhappy they may tell others about their purchase experience, what is called “word of mouth.” That is why Chanel is a trustworthy brand; the consumers trust them and keep coming back for more products. They know that for they money the pay, they will receive luxury, quality, and style. A lot of customers make the decision of buying Chanel’s product is also based off the popularity and fame.
Chanel is a well-recognized brand, due to an amazing advertisement in most of the fashion magazines, and commercials. They use celebrities and media to exposure their products, however, the history of the brand has a huge impact on the decision of the customers. Because of the high prices, most of the working class is not able to afford those products, what makes customers want them even more, what makes them feel unique and special. The whole shopping experience in the stores is also special. The store assistants make the woman feel like a princess. They will help customers, not rush them and make them feel like they are exactly where they deserve to be. Welcoming them with a glass of champagne in a beautiful waiting room.
Being in the fashion industry, almost every model dreams of owning Chanel bag. Most of them will save money to get one, for the image. When they go to castings, to show clients they work well and they are able to afford this luxury product. Purchase of Chanel bag is also some kind of investment. Some people buy art other buys Chanel bag. The value of those products is continuously increasing. Those items are timeless; customers do not have to worry about Chanel going out of style.
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