Ch. 17 - Personal Selling and Sales Management

Personal selling offers several advantages over other forms of promotion. However is more expensive than other tools of promotion. Chanel provides customers with excellently trained customer service. Their stuff sells assistants provide all kind of help and information for each customer. To help them choose the right products for them.  Most of the Chanel ready to wear products as well as leather goods and watches are only available at the boutiques. Other beauty products, perfumes and sunglasses customers can purchase through online or big departments stores like Macy's, Saks at Fifth Ave, Bloomingdales, and others.

Relationship selling is a sale practice that involves building, maintaining, and enhancing interactions with customers in order to develop long-term satisfaction through mutually beneficial partnership. A Chanel personnel takes really good care of their customers. They listen and provide all information that customers is looking for, most of the time they create the relationship which will last for a long time. After every purchase client will receive a “thank you” via email, and become a member of Chanel. They will also remember of their customer’s birthdays. They make sure to make every single customer experience special.

Chanel is one of the most recognizable luxury brands in the world. Customers feel privileged to be able to be a part of “Chanel family.” Usually, it is never one-time purchase, because of the good quality of the luxury products most of the customers created those long-term relationships and are loyal to the brand. They come back every season to look for something “ what they have to have”- the new trend.

Customer relationship management is the ultimate goal of a new trend in marketing that focuses on understanding customers as individuals instead of as part of a group. Chanel does not offer sales. In contrast to a lot of other designers, it is impossible to get Chanel products on sales. A lot of their products are timeless and have been around for decades. However, Chanel is also making sure to not disappoint the new generation customers and to create a variation of products to satisfy the wider group of fashion lovers. Customers are able to try new perfumes of cosmetic by receiving little samples of those products.