Wednesday, May 18, 2016

Ch. 12-Services and Nonprofit Organization Marketing

Chanel, it is not only well know for the goods they sell in stores but also for an amazing service they offer to the clients. Services involve a deed, a performance, or an effort that cannot be physically possessed. Chanel is on the top of their game with providing best quality experience. Customers love to feel special and unique and that’s how they feel shopping at Chanel stores. All sales people are well trained to provide the best experience for customers. For example in Purseblog.com in the post “Chanel Customer Service Did Not Disappoint: My Chanel Bag is Fixed” you can read a story of great customer service.
“I can happily report that my bag is completely fixed. In fact, I experienced the best customer service I’ve ever received. Chanel’s customer service team read my story and reached out to me via email. The representative emailed to let me know they’d like to help me fix my bag and asked for my number to talk it over with me.  I explained my predicament and he told me he would take my bag to the back to see if they had the screws and they would try to fix it on the spot. He came back out about two minutes later and let me know that they didn’t have the exact screws that my bag originally had, but they had similar ones that they could put in now as placeholders while they ordered the right screws for me. I loved this solution because it meant I didn’t need to send my bag out; I got to take my bag home, and the store fixed it so I could use it right away.
I was so thankful that the sales associate came up with a plan for me that let me use my bag and eventually still correct the screws as well. I thought it would take a while, but last night, I got a call letting me know that the boutique had the proper screws. Chanel then asked if I’d like to have them schedule a pickup with FedEx so I didn’t need to go down to the store–talk about going above and beyond.” (http://www.purseblog.com/chanel/chanel-customer-service-disappoint-chanel-bag-fixed/)

That’s only one of the stories about how great services are provided by Chanel all around the world. They build and maintain relationships with customers, by taking really good care of them and providing with the best customer service.